Werbe-

Wẹr|be- in cpds → advertising;

We#r|be|ab|tei|lung

f → publicity department

We#r|be|agen|tur

f → advertising agency

We#r|be|ak|ti|on

f → advertising campaign

We#r|be|ant|wort

f → business reply card

We#r|be|ar|ti|kel

m → promotional article

We#r|be|auf|wand

m → advertising costs pl, → expenditure on advertising

We#r|be|ban|ner

nt (Internet) → banner ad

We#r|be|block

m pl <-blocks or -blöcke> (TV) → commercial break

We#r|be|bot|schaft

f → advertising message

We#r|be|bran|che

f → advertising industry

We#r|be|chef(in)

m(f) → advertising or publicity manager

We#r|be|ein|nah|men

pl → advertising revenue sing

We#r|be|etat

m → advertising budget

We#r|be|fach|frau

f → advertising woman

We#r|be|fach|mann

m → advertising man

We#r|be|feld|zug

m → advertising campaign

We#r|be|fern|se|hen

nt → commercial television; (Sendung) → TV advertisements pl → or commercials pl

We#r|be|film

m → advertising or promotional film; (= Spot) → (filmed) commercial

We#r|be|flä|che

f → advertising space

We#r|be|frit|ze

m (inf) → PR man

We#r|be|funk

m → radio commercials pl

We#r|be|gag

m → publicity stunt or gimmick

We#r|be|ge|mein|schaft

f → joint advertising arrangement

We#r|be|ge|schenk

nt → gift (from company); (zu Gekauftem) → free gift

We#r|be|gra|fi|ker(in)

m(f) → commercial artist

We#r|be|kam|pag|ne

f → publicity campaign; (für Verbrauchsgüter) → advertising campaign

we#r|be|kräf|tig

adj Aufmachung etc → catchy; ein Werbe-er Slogan → an effective publicity slogan; ein Werbe-er Faktor → a good advertising point

We#r|be|lei|ter(in)

m(f) → advertising or publicity manager, head of advertising or promotions

We#r|be|ma|te|ri|al

nt → advertising material

We#r|be|me|di|en

pl → advertising media pl

We#r|be|mit|tel

nt → means sing → of advertising

We#r|be|mus|ter

nt → advertising sample

---

Wẹr|be-:

We#r|be|of|fi|zier(in)

m(f) → recruiting officer

We#r|be|pla|kat

nt → advertisement, advertising poster, billboard (US)

We#r|be|pros|pekt

m → advertising or publicity brochure

---

Wẹr|be-:

We#r|be|rum|mel

m (inf) → hype (inf)

We#r|be|schrift

f → publicity leaflet; (für Verbrauchsgüter) → advertising leaflet; Werbe-en → promotional literature sing

We#r|be|slo|gan

m → publicity slogan; (für Verbrauchsgüter) → advertising slogan

We#r|be|spot

m → commercial

We#r|be|spruch

m = Werbeslogan

We#r|be|stu|dio

nt → advertising agency

We#r|be|text

m → advertising copy no pl; zwei Werbe-e → two pieces of advertising copy; Werbe-e verfassen → to write (advertising) copy

We#r|be|tex|ter(in)

m(f) → (advertising) copywriter

We#r|be|tour

f → publicity tour; auf Werbe- sein → to be on a publicity tour

We#r|be|trä|ger

m → advertising medium

We#r|be|trom|mel

f die Werbe- (für etw) rühren (inf) → to beat the big drum (for sth) (inf), → to push sth (inf)

We#r|be|un|ter|bre|chung

f → commercial break

We#r|be|ver|an|stal|tung

f → publicity event

we#r|be|wirk|sam

adj → effective (for advertising purposes); der Skandal erwies sich als äußerst Werbe- → the scandal proved to be excellent publicity or proved to have excellent publicity value

We#r|be|wirk|sam|keit

f → publicity value